Telemarketing Tips around Philadelphia PA
How to Make a Good First Impression on the Phone
To be successful in the sales industry, it’s important to bring forth a good first impression to anyone who you’re speaking to.
Although making a good first impression on the prospect/buyer might not lead to a sale, creating a poor first impression will certainly lead to a sale not occurring.
You’re only able to make a first impression once, so it’s important to make the most of the opportunity. Giving someone a strong handshake while looking into their eyes is the equivalent to a strong opening line on the phone.
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Making a good impression on the phone comes down being different and being confident with what you’re saying.
When making your first impression on the phone, avoid using non-authoritative, overused opening statements. There are many opening lines that make the prospect want to hang up as soon as they hear your voice on the other end.
Some of these opening lines include:
• "Could I have a few minutes of your time?"
• "Is this a good time to talk?"
• "How are you today?" or
• "I was wondering if maybe you would be interested in … "
Just avoiding openings such as these will improve your success rate from anywhere between 10-20%, which means if you’re making 100-200 calls a day, you’ll have anywhere between 10-20 less hang ups.
Instead of using opening lines that lack authority and lead to hang ups, try using more authoritative openings and maybe even trying a little humor with your opening line.
Some opening approaches communicate value and authority:
• "You’re websites traffic has gone down 15% compared to last year, and I’ll can tell you why"
• "I’m sure you’ve heard of Giannone HVAC, I represent them”
After capturing their attention and presenting potential value experiment with “I know you were just” or something else like “can I just ask you two quick questions.”
This works because when it comes to a sales call, there is never a good time- people will always say that it’s a bad time because they’re busy. By asking if they’re too busy, you’re disarming one of the most common responses that anyone who’s made a sales calls has dealt with before, “sorry I’m busy…call me back later.” Most important “two quick questions” is not intrusive and gets them talking.
By creating a better and more effective first impression, you greatly improve your chances of getting a sale. By simply improving your opening, you’re giving yourself 10-20% more opportunities because a prospect isn’t hanging up on you after your opening.