Keeping Up with Algorithm Updates to Help Your Business Stay Google Relevant
Two years ago Google introduced Panda, and ever since then, many sites have fallen victim to it. Google continues to refresh Panda with more algorithm updates, to help their fight against rank spam. Panda must be taken seriously as many site owners have had their livelihoods taken from them almost overnight, with six-figure revenue sites reduced to having barely enough to live off.
So, if you have yet refreshed your site or guilty of old techniques that might provoke Panda and haven't seen the repercussions yet, you are very lucky. Since Panda rolled out, we have improved and saved many sites with our Panda survival techniques.
Four Steps to Making Your PA Business Google-Friendly
From investigating and "trial and error", we have come up with four steps that help point you into the right direction.
Step 1: Delete Duplicate Content
Duplicate content used to be a quick easy way to quickly rank for the desired keywords. With Panda, Google has taken drastic action against duplicated content. Duplicate content used to hurt a small piece of content, but now duplicate content can and will drop an entire site.
Step 2: Delete Low Quality Content
Google new approach with Panda is to help users find high-quality sites by dropping ranks on already low-quality sites. Deleting low-value content is a must. But what constitutes low-quality? Google's system of identifying low-quality content are low visits, high bounce rates, and short time spent on pages.
There are of course a number of variables, but this is an efficient way to quickly identify low content pages.
Here are a few tips on how to deal with low quality or low ranking pages:
Delete any content on pages that have low user engagement.
Merge your shallow or thin content pages together to make a thicker and more meaningful page. (See step 3)
Add high-quality subcategory pages to help improve user engagement.
Step 3: Thicken Up Your Content
Not only are spam sites and thin affiliate sites are being targeted by Google anymore, but also sites with little or no content. Google openly hates thin content.
Sometimes, thin content is unavoidable, especially for directly stylistic pages. These pages are pretty common, ranging from your e-commerce product site, to your hotel and travel site; these types of pages are basically a list of links to send you deeper in the site.
These types of pages are crucial for assisting users navigate to different content. The pages are categorized and subcategorized, making it easy for the user to find what they are looking for. You can't delete them or merge them.
Here are a few ways to help the content of these pages:
Add meaningful, comprehensive content on the specific topic the page is categorized in
Encourage users to review the product or services
Add images and videos
Step 4: Add High Quality Content
So far, all I have telling you to do is to delete and buff the content you already have, but now its time to add high-quality original content to your site. Now for many of you who have had their sites up for years, this might seem like an alien concept.
What is "quality content" and how can you get it? Well, Google simply describes it as "content that you can send to your child to learn something." What this pretty much means is that your content should contain a lot of information and be easy to understand. All the new pages you add to your site should contain informative comprehensive content. The key is to take your time and create better, longer and thicker content.
Call Pennsylvania Sales Training for All of Your Questions Regarding Google
Use these steps to get your site together before it is too late. For years the web covered with site owners that used "Black Hat" techniques even though Google continued to warn them not to do it. It was a quick fix that worked great but look at many of those sites now.
For questions or assistance on how to survive Panda, give us a call at (877) 358-4472.